Communications Toolbox
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This Communications Toolbox serves as a comprehensive hub designed to provide the necessary tools and knowledge to enhance communication efforts. This dedicated space is curated to provide valuable resources, guidelines, and best practices to effectively connect, engage, and inform our communities.
If you have any questions, we are always here to help!
Please contact our Communications Team at [email protected].
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Logos
A logo (brand mark) is a visual representation or symbol that embodies the essence, identity, and values of an organization or community. It is a distinctive and memorable image that encapsulates the core attributes and messaging of the entity it represents. Logos serve as a powerful tool for instant recognition, creating a visual connection between the organization and its audience.
General Rules of Use:
Logos should be used consistently across all materials (where appropriate), whether printed or digital, to maintain a unified and professional image.
The original proportions and aspect ratio for the logo must be maintained to ensure its integrity. At no time should the logo be stretched or distorted.
Do not alter, modify, or manipulate the logo in any way, including changing colors, rearranging elements, or adding effects.
Use alternate versions of the logo as appropriate to maintain legibility on different backgrounds or materials.
Logos may only be used for official communications, events, and materials and should not be used for personal or unrelated purposes. Those wishing to utilize logos on salable merchandise must contact the Diocese to obtain permission and ensure proper usage.
Additional information for rules of use can be found in our Branding/Style Guide in the next section.
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Style Guide
Our brand/style guide serves as a comprehensive and cohesive roadmap that outlines the visual and communicative elements that define our organization's identity. It provides a clear set of guidelines and standards for how the Diocese should be represented across various mediums, ensuring consistency, recognition, and a strong sense of identity.
From logo usage and color palettes to typography, imagery, and tone of voice, our brand style guide ensures that every facet of the Diocese's presentation is aligned, reinforcing our values, messaging, and aesthetics.
This essential document empowers our team members to accurately and effectively communicate the Diocese's essence, fostering trust and recognition among audiences and contributing to a unified and impactful presence within our community.
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Social Media
Social media platforms like Facebook, Instagram, YouTube, and LinkedIn are essential communication tools for the Catholic Church in the digital age. They offer dynamic and multifaceted channels for communication, engagement, promotion, and growth.
The following guidelines have been developed to assist in the creation, posting, and managing of social media content on behalf of parishes, schools, and other entities of the Diocese of Syracuse. Due to the rapidly changing nature of social media, these guidelines are subject to review/change at any time.
General Content Guidelines for All Social Media Accounts- All social media accounts used to communicate on behalf of the parish, school, entity, and its ministries or groups must have the approval of the organization's administration.
- Interact and Engage: Respond to comments, messages, and inquiries promptly and respectfully. Encourage conversations and engagement while fostering a positive online environment.
- Reflect Church Values: All content should reflect the core values and teachings of the Roman Catholic faith. Ensure that posts are consistent with the church's mission and beliefs.
- Visual Aesthetics: Use high-quality images and graphics that are consistent with the organization's branding and aesthetics. Images should be respectful and appropriate.
- Respect Others: Create a space for followers to share their opinions and offer support to those in need. Do not delete comments that are critical of the church, clergy, or staff. (Do remove comments that include discrimination, hate speech, vulgar language, spam, or contain confidential or protected information.)
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Contact Us
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Danielle E. Cummingsdcummingssyrdio.orgChancellor / Director of Communications
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Joelle Zarnowskijzarnowskisyrdio.orgCommunications Specialist
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gpattwellsyrdio.orgDigital Specialist
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Dc. Thomas C. Cuskeytcuskeysyrdio.orgEditorial Support, The Catholic Sun
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Rick Mossottirmossottisyrdio.orgDirector, Catholic Television
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